In a ‘mobile first’ world, the key to success is an iterative, user-oriented design approach to meet users’ high expectations for integrated and holistic user experiences across various platforms and devices. We translate business and user needs into comprehensive requirements to develop and improve services. By linking persona-based user journeys with business process descriptions, we ensure to develop the right service for the right user in the most efficient way:
Our scope of expertise covers the following areas:
- Applied end-2-end Design Thinking methodology: from initial user & market research to user feedback on implemented service
- Analyzing and designing user journeys, site flows and site maps
- Wireframing, User Interface Mockups & Prototypes to rapidly visualize requirements
- Understanding users through data analysis, surveys & interviews
- Continuous user testing and validation throughout design and implementation